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Kriti Sharma is a corporate leader, humanitarian, and expert in artificial intelligence. She has been Sage Group's vice president of ethics and artificial intelligence since 2018. Sharma is the creator of AI for Good UK, a group that strives to improve the morality and equity of artificial intelligence capabilities. Sharma has been selected as a United Nations Young Leader and included on Forbes magazine's 30 Under 30 Europe: Technology list. She was chosen to serve as a consultant for the UK Department for Digital, Culture, Media, and Sport in 2018. Pegg, a chatbot for accounting, and rAInbow, a platform for assisting victims of domestic abuse, are two of Sharma's projects. She has advocated for a concept of "embracing botness," contending that AI should put utility above likeness to humans.