Hessie Jones

She continues to push back against the idea of complacency as an experienced digital and privacy expert. She promotes data sovereignty, human-centered AI, and ethical distribution techniques. According to her, the development of decentralization would affect all aspects of society and business. She explored start-up technologies during the course of her 20-year journey, including privacy, security, data targeting using ID and behavioral profiling, martech, and expertise in the advertising, banking, and digital technology industries. Since data breaches and data misuse increase in frequency, her current areas of interest include data privacy, identity, sovereignty, and ethical AI. She actively contributes to the Forbes, Cognitive World, and Towards Data Science publications. She was a contributor to the Huffington Post in the past, and she is a member and contributor to VentureBeat, Ethical AI and Machine Learning, MyData Global, and a Women in AI Ethics Council.

Her knowledge:

She has worked in the digital industry for more than 20 years and has experience in a variety of fields, including artificial intelligence (AI), data analytics, big data, social media strategy, performance tracking and optimization, influencer marketing, content strategy and development, community management, web and mobile application development, client management, search and online media strategy/marketing, product marketing, sponsorship marketing, direct and database marketing, loyalty/CRM, education, training, and outreach.

In addition to Second Cup, LCBO, Aon, Adidas, Citi, Taco Bell, Pizza Hut, Absolut Vodka, Crystal Head Vodka, Columbia House, CIBC, and Yahoo! (Answers, Music, FIFA, Mail, News, Finance) Overlay, she worked with or for these businesses as well.