Top 5 AI marketing Tools

To acquire a competitive advantage, several of the largest businesses, like Google, IBM, and Airbnb, are employing AI marketing technologies. The greatest artificial intelligence (AI) programs available right now are mentioned below.

The development of AI software has permanently altered the mysterious practice of marketing. It may be difficult to determine which of these tools will provide the most value since there have been hundreds of them emerge in recent years.

Let's start by defining what artificial intelligence is particularly beneficial for and what it can accomplish for your company to help you focus on the goals you have for your AI marketing tool.

What marketing applications does AI have?

Data is king in marketing in 2022. Data about your rivals, market trends, and what your customers (and future consumers) are saying about your product are all crucial. There is a lot of information available, but manually sourcing it is challenging. This procedure is greatly simplified by AI. It does swiftly and on a large scale what would be laborious to do by hand.

Positive and negative product reviews may be combined using methods like sentiment analysis. You may stay informed about what competing brands are doing with the use of competitor intelligence. With improved targeting, you can increase the ROI of your marketing initiatives. Even AI-driven solutions for creative copywriting exist, assisting you in keeping up with the internet's constant need for content (SEO optimization).

You'll probably employ many AI-powered software programs. In reality, to produce stunning outcomes at scale, the majority of data manipulation technologies today make use of automation and machine learning. The greatest AI-driven applications and platforms will be included below, along with an explanation of what each one does, its advantages, and any potential drawbacks.

1. AI Jasper (for copywriting)

AI Jasper

The creators of Jasper, the most well-known AI-powered copywriting system, rapidly fell prey to their own fame. They received a cease-and-desist letter from Marvel after gaining more than 350,000 subscribers. Its artificial intelligence was once known as Jarvis, a playful homage to Tony Stark's (AKA Iron Man) virtual assistant. Jasper was reborn as a result.

This human writer must reluctantly admit that Jasper is very skilled at writing content in a variety of tones and styles on any subject you can think of. According to its developers, it has "read" 10% of the internet. Just how efficient is Jasper? I requested Jasper to write 40 words describing the use of AI in business automation using a free trial. It generated:

The next phase of corporate automation is AI. AI has proved crucial in streamlining commercial procedures. For a specific strategic goal, AI may be included into a company's business process to boost productivity, reduce expenses, and enhance customer service.

While there is some repetition and you still need human assistance to understand how the material flows, this is undoubtedly a good start. The best way to understand Jasper's natural language processing is as a tool for producing rough manuscripts that human copywriters may then refine.

It is affordable to adopt, has an easy-to-use dashboard, and will hasten the generation of content. Jasper, which has received over 5,000 5-star ratings, won't make you a literary great like Tolstoy but it will maintain your SEO page rankings.

Surfer SEO 2. (for content writing)

Surfer SEO

A worthwhile objective for any content strategy, Surfer SEO is a content optimization tool that aids in the creation of material for ranking on search engines. As you are writing, Surfer analyzes and grades your material based on its keyword density, readability, length, header use, and other factors that help content rise in the search engine results.

Prior to using Surfer SEO, choose your domain, specialty, and target market. The algorithm will then provide you with actionable insights by emphasizing the top-ranking keywords, offering an idea for the organization of your piece's content, and even defining the picture density. Surfer SEO features a built-in text editor that you may use directly, or you can copy and paste for rapid examination. You can really watch the SEO improve as you make changes to your writing.

Other content marketing systems like Jasper, WordPress, Google Documents, and others also have integration options. FedEx, Shopify, Quantas, and Viacom are a few of the delighted customers of Surfer SEO, which guarantees to meet your organic growth KPIs for Google search.

3. Writer (content writing for teams)

Writer.com

First of all, the writer has acquired a high-value URL, a sign of ambitious goals. For marketing teams, they pitch their platform as a writer's helper. A collaborative productivity application called Writer gives some of the functionality of a standard text editor like Word a boost.

Grammar and clarity checks, autocorrect, autocomplete, and frequently used snippets to put in are among the features. Also, a collection of intelligence tools, such as a database of accepted vocabulary, are available to preserve house style (vital for tech, legal and financial firms). Its AI is light-handed, offering suggestions in the background rather than changing large blocks of material.

An AI writer might provide you all the confidence you need that your writing stays expert and correct across all usage when you have a virtual or hybrid workforce operating with little in-person oversight. Deloitte, Accenture, Twitter, and Vistaprint are a some of the clients.

4. Fullstory (for digital experiences)

Fullstory

Fullstory defines the digital experience as the path a site visitor takes from their first visit through conversion (or dismissal). They raise the important point that a lot may be learned from the unanticipated things users do that are impossible to forecast.

Fullstory uses an AI to monitor every visitor's mouse movement, click, and page visit throughout their trip in order to generate their "story" and provide this degree of insight. This may then be contrasted with the accounts of thousands of other visitors to gain understanding. Fullstory use the scalability and processing capacity of AI automation to find possibilities and mistakes far more rapidly than any human observer would.

According to Fullstory, users will greatly enhance the UX of their website and save money while retaining more clients. Among its current clients are Forbes, GAP, Zipcar, and Icelandair.

5. Zapier (for automating tasks)

Zapier

The Lego of tech stack and process integration is Zapier. It allows you to link hundreds of various systems and create marketing automations, which saves time, increases productivity, and lowers costs. To connect operations in one system to automated procedures in one or more other systems, you create customized workflows. Every time, the relevant data is taken from the appropriate source.

These automations may be created without the use of code, and templates are available to make the process quicker. At the time of writing, Zapier offers over 3,000 integrations and refers to its automations as zaps. Even branching processes are possible, depending on the logical standards you provide.

A human team could never match the speed and efficiency of the AI, which is hard at work in the background analyzing signals that start processes. The time savings that these zaps provide are praised by clients. A blog, webinars, an online no-code community, and training at Zapier University are all terrific forms of help.