Snapchat incorporates ChatGPT components into its new in-app "My AI" tool.

With the introduction of a new chatbot component for Snapchat users called "My AI," which will incorporate ChatGPT into the platform and offer AI-generated replies to inquiries, Snapchat is the first social media platform to get on the generative AI bandwagon. This information comes from an article published February 2023 by Andrew Hutchinson in SocialMediaToday.com

Snap's new, purple-skinned My AI figure will be accessible to Snap+ users and will answer queries with Snapchat-specific responses.

According to Snapchat:  "My AI can recommend birthday presents for your BFF, organize a weekend hike, suggest a meal recipe, or even compose a haiku about cheese for your friend who is crazy with cheddar. Give My AI a name and personalize the Chat background to make it uniquely yours.

It's the first social network, as already said, to include generative AI directly into the user interface. Google and Meta are both building their own AI components, of course, but neither has yet included one like this into their social programs.

It may offer Snap an advantage over its rivals and a chance to benefit from the hoopla around AI. Microsoft's new conversational search experience is already in high demand, and the company is also planning to incorporate ChatGPT components into its Bing search engine.

This could encourage more people to subscribe to Snapchat+. With 2.5 million paying customers, Snap currently outpaces any platform subscription service we've seen. With additional exclusive, cutting-edge features like these, Snap may be able to capitalize on this and turn this into a larger revenue stream.

Like all social media platforms, Snap has been hurt by the global decline in ad spending, which has compelled it to reduce employees and streamline its initiatives. Hence, the popularity of Snapchat+ is a huge boost, and it seems like a wise decision on the part of Snap to incorporate this highly publicized component into the experience.