Salesforce is dedicated to the ethical and responsible use of AI, and proceeding with caution the creation and use of generative AI

Published: 2023-03-07

On 7th March 2023,  Peter Sayer wrote an article for  CIO.com exploring the company Salesforce and their future use of A.I. Customer relationship management (CRM) solutions are offered by Salesforce, a leading provider of cloud-based software. The business has created generative AI technology that can generate language that sounds like human speech. Nonetheless, it has said that it would not immediately make this technology available to its clients because it is worried about how it will affect society.

The development of content and client engagement might be revolutionized by generative AI, which can produce writing that is comparable to that authored by humans. There are worries, though, that technology may be employed to fabricate news and sway public opinion. Salesforce is dedicated to the ethical and responsible use of AI, and it is proceeding with caution in the creation and use of generative AI.


Salesforce is committed to developing AI systems that advance society and are consistent with its guiding principles of equality, innovation, and customer success. To create ethical AI practices, the corporation is closely collaborating with outside specialists, including ethicists, decision-makers, and academics. Salesforce has created a set of AI guiding principles that direct its method for developing and deploying AI.

The business intends to eventually make its generative AI technology available to clients, but only after it has undergone extensive testing and been analyzed for any potential drawbacks. Salesforce believes that AI has the ability to change how companies conduct business and connect with consumers, but it also recognizes the need for ethical and responsible AI practices.

Overall, Salesforce's strategy for generative AI shows its dedication to applying AI technology for societal good. The corporation is taking efforts to guarantee that its AI systems are created and implemented in a responsible and ethical manner even while it acknowledges the potential advantages of this technology.